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Anonymous
Feb 22, 2013 10:49 AM UTC
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A/B Testing Automation

While carrying out A/B testing using random sampling, it would be great if Marketo can automatically send out the most successful email/campaign to the rest of the audience based on the "success" criteria defined in a flow action. 

Any chance of this happening anytime soon?

    4 replies

    Anonymous
    May 24, 2013 7:19 PM UTC
    I just started using Marketo, having left ExactTarget, and I have to say that split testing in Marketo is a huge disappointment. It's currently so onerous a process that I'm not even going to bother. I hope this gets vastly improved soon.
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    Anonymous
    Oct 2, 2013 10:48 PM UTC
    I definitely agree that AB testing should be a standard function of all marketing automation and email providers. Implementing something such as automatically electing the winner based on the metric of your choice is the "automation" in marketing automation. 

    A big thumbs up for this idea!
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    Anonymous
    Feb 7, 2014 5:43 AM UTC
    We delivered this feature as part of the new Email Program in December 2013
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    kh-lschutte
    Feb 24, 2020 7:57 PM UTC
    No text available
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