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Sujatha_Vutla
Sujatha_Vutla
Level 4
May 29, 2017
Solved

a/b testing

Hi

Can any one clearly explain what is the difference between "opens" and "click to open %" in a/b testing.

Thanks

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    Harish_Gupta6
    Harish_Gupta6Accepted solution
    Level 6
    May 29, 2017

    Hi Sujatha,

    Suppose, you are doing AB testing on subject line:

    Subject Line A: Test1

    Subject Line B: Test2

    Now out of these two which ever email has high open rate that will be consider as winner

    Now Click to open% works on CTA basis. Eg.  If email A had 1000 opens and 40 clicks (4%) but email B had 200 opens and 20 clicks (10%), email B would be declared the winner even though the absolute number of people who clicked is lower.

    Thanks

    Harish Gupta
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    3 replies

    Harish_Gupta6
    Harish_Gupta6Accepted solution
    Level 6
    May 29, 2017

    Hi Sujatha,

    Suppose, you are doing AB testing on subject line:

    Subject Line A: Test1

    Subject Line B: Test2

    Now out of these two which ever email has high open rate that will be consider as winner

    Now Click to open% works on CTA basis. Eg.  If email A had 1000 opens and 40 clicks (4%) but email B had 200 opens and 20 clicks (10%), email B would be declared the winner even though the absolute number of people who clicked is lower.

    Thanks

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    Harish Gupta
      Sujatha_Vutla
      Sujatha_VutlaAuthor
      Level 4
      May 29, 2017

      Hi Harish

      Thanks for the clarification.

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