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A/B Test vs Random sample
Hi Everyone,
Could you please help me understanding the pros and cons of using real A/B test in a program or EP and using random sample in the SC flow ?
Appreciate your help!
Thanks,
Selven R
Grégoire_Miche2Accepted solution
Level 10
March 23, 2017
A/B tests will provides with many features that random sample will not provide:
- email alerts to declare a champion in the champion/challenger A/B test
- Automated declaration of the champion in the email program types, after a duration you can set
- Reporting
The only think that a A/B test cannot do is to be sent in a batch flow, but event this can be workaround: have you batch call a trigger is the "request campaign / campaign is requested" flow and trigger.
-Greg