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Anonymous
Jan 11, 2016 2:07 PM UTC

7 Things that you should know about the Unsubscribe System Token

Unsubscribe System Token

{{system.unsubscribeLink}}

1. Allows the “Unsubscribe” link to be placed anywhere in the email, and even to be set on the template level.

2. Functions EXACTLY as the appended unsubscribe link

3. Doesn’t count as “Clicked link in email”

4. Reads record as “Unsubscribed from email”

5. No need to “Clicked link and was not unsubscribe link”

6. Automatically removes the appended unsubscribe if the link is in the email.

7. Token renders the link to the unsubscribe page, so the token should be placed inside the anchor tag; for example

<a href=”{{system.unsubscribeLink}}”>Unsubscribe from our Newsletter</a>

Source: Marketo System Tokens for "Unsubscribe" and "View As Web Page" - Elixiter, Inc.

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    7 replies

    Josh_Hill13
    Josh_Hill13
    Level 10
    Jan 22, 2016 2:06 PM UTC

    Karina,


    Can you go deeper here? If you don't have the admin default, the token won't work as intended. And if you have a sub center, this situation isn't going to work either, especially with mkt_unsubscribe=1 being logged as an unsubscribe with non-default pages.

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    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    Jan 22, 2016 6:35 PM UTC

    HI Josh,

    I do not follow you here.

    If the email default is emptied as here :

    You can use the {{system.unsubscribe}} link instead in the email or the email template and it works well. It redirects to the /unsubscribePage.html page

    Can you explain what you mean by "the token won't work as intended" ?

    -Greg

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    Anonymous
    Aug 23, 2016 1:42 AM UTC

    Hi Greg,

    Just to clarify, does the {{system.unsubscribeLink}} not work if the unsubscribe default is set in the Admin section?

    Is there a way to use {{system.unsubscribeLink}} and if it is missing, then default to the Admin default unsubscribe text?

    -Karishma

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    Anonymous
    Jan 24, 2018 3:05 PM UTC

    Also interested in learning this*

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    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    Jan 31, 2018 4:43 PM UTC

    Hi Karishma,

    the {{system.unsubscribe page}} token links to /UnsubscribePage.html URL. This cannot be changed. What happens is the opposite : if you do not have a  {{system.unsubscribe page}}, Marketo will revert to what is set up in the admin section.

    You will find more info here : The comprehensive guide to setting up the unsubscribe link

    -Greg

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    Maha89
    Level 2
    May 21, 2022 9:12 PM UTC

    What would happen if the system token {{system.unsubscribeLink}} is not added to the Marketo email?

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    Here to learn
    Darshil_Shah1
    Adobe Champion, Community Advisor, UG Leader
    Darshil_Shah1Adobe Champion, Community Advisor, UG Leader
    Adobe Champion, Community Advisor, UG Leader
    May 22, 2022 1:42 PM UTC

    @maha89, if you do not include the  {{system.unsubscribeLink}} token in the email, Marketo will automatically add the unsubscribe content added in the Marketo > Admin > Email settings. Conversely, if you include the {{system.unsubscribeLink}}  token in your marketing emails, the default settings configured in the Admin > Email will be overridden.

     

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