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Katia_KP
Level 2
February 26, 2019
Question

Wrong greetings in Email scenario using 2 tokens

  • February 26, 2019
  • 2 replies
  • 3126 views

Hi Everyone,

I'm wondering if I'm using the right way to implement a default program with personalised emails, let me explain :

I created two versions of the same email, but with different greetings and use a smart campaign to differentiate recipients :

"if member of list..", send Email with Token 1 ("Chère Madame")

"If member of list ...", send Email with Token 2 ("Chère + FirstName")

My issue is the following : in the next phase of my scenario, I send a different email depending of the behaviour of the recipients : if click link in Email ... send ... or not

But the link in both emails is the same... is it an issue? I suspect it is, because when I test my scenario, I don't get the coherent greeting... (e.g. : Chère Madame in both emails but I get : Chère Madame and then Chère + FirstName)

Here is an example of the first flow : (hope you can read that! sorry it's in French and Marketo keeps changing the default language...: step 2 = Send an email)

Can you help please? Any better/simpler way to do this?

Many thanks!

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
February 26, 2019

Make the list a field or segmentation instead and use a Velocity token. Using lists and diff assets for this kind of basic personalization leads to major confusion.

Denise_Greenb12
Denise_Greenb12
Level 6
February 26, 2019

Hi Guillaume,

Why the two lists for "Madame" vs "First Name"? If the "Madame" list is for people whose first name you don't know, there is a much simpler way to implement that doesn't require lists at all. Simply use "Madame" as the default value in the token. If First Name is empty, the token will automatically use "Madame" instead:

{{lead.First Name:default=Madame}}

Denise

SanfordWhiteman
SanfordWhiteman
Level 10
February 27, 2019

(I assumed this was for A/B purposes as opposed to not knowing the First Name.)

Denise_Greenb12
Denise_Greenb12
Level 6
February 27, 2019

You may be right. If it's for A/B split purposes why not just use random sample rather than split the audience into lists?

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