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Level 5
January 26, 2017
Question

Writing to the account object in SFDC?

  • January 26, 2017
  • 1 reply
  • 2154 views

Being that ABM is an account-centric approach, it is becoming increasingly necessary to update some data fields on the Account object to track efforts, trigger processes, orchestrate activities, etc.

I understand by default Marketo makes Account object read-only for Marketo — I understand why. But it would be so nice to be able to designate a few SFDC custom fields on the Account object to be read/write for Marketo sync user.

Anyone know any magical tricks to achieve this?

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1 reply

Ben_Griffith1
Level 3
January 26, 2017

Webhook and APEX web service.  The webhooks going out would be from a lead though so there will likely be multiple leads in Marketo for the same SFDC account you are updating.