Would you create a different email program for each target group when sending the same email but to different targets? | Community
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Nate_Oosterhous
Level 7
October 25, 2016
Question

Would you create a different email program for each target group when sending the same email but to different targets?

  • October 25, 2016
  • 1 reply
  • 2775 views

Hello Everyone!

I would love your input.

Question:

Would you create a different email program (or default program) for each target group (each stage/lead status) when sending the same email to different target groups or would you create one program that sends the email to all of the targets?  The question came up when thinking what would be best for reporting and analytics.

Just trying to gauge how everyone is doing this as I have seen all sorts of ways people are doing it.

Thanks ahead of time!

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1 reply

Emmanuelle_Biss
Emmanuelle_Biss
Level 4
October 25, 2016

Hi Nate,

In our case, we only create different email programs if we send emails with different messages to our target groups. Otherwise, if the message is the same, we only create one email program with a smart list that contains all our targeted leads.

Later, if you really want to analyze how each stage reacted to your email, you can simply create a program in Lead database with the leads that received that email, opened it, clicked on it, etc.

Emma

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Nate_OosterhousAuthor
Level 7
October 25, 2016

Hi Emma,

Thank you for your input!  The end goal is what you expressed: being able to analyze how each stage reacted to your email at a later date.  We have been doing it the same way as yourself. 

My only concern with the way we have been doing it is being able to later analyze how each stage reacted to the email and comparing/analyzing the performance of different emails sent to that stage over time to see which emails are performing better than others.

Basically I was trying to weigh the benefits of having separate programs for each stage (audience), tagging that program with the stage the email was sent to, and being able to use more in depth reporting if that makes sense.

It is more work obviously to create separate programs for each stage an email is sent out to but I though maybe it would be beneficial for more in depth reporting.  Then you could use reports/analyzers to analyze and compare on the program level and email level rather than the just the email level.

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Nate_OosterhousAuthor
Level 7
December 15, 2016

Does anyone have any further thoughts on this?

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