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A
Anonymous
February 5, 2014
Question

Working with clients on email deliverability - FAQ, best practice?

  • February 5, 2014
  • 2 replies
  • 1158 views
Many times I run across a client who says that they have not been receiving emails from us even though Marketo is showing as delivered.

I feel like I should be providing them some steps for helping them work with their email server provider to whitelist us and go through other possible scenerios for helping remedy the problem.  Saying, it must be on your end just doesn't sit well as good customer service.   

How does your organization handle these issues?  
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2 replies

Josh_Hill13
Josh_Hill13
Level 10
February 5, 2014
I believe there is a FAQ somewhere.

If the client wants your emails, then do the following:
  1. ensure DKIM/SPF is setup on your end
  2. consider a dedicate IP
  3. Ask the client to add your domain and the shared IP to their white list at the Postini and Outlook levels.  There are some instructions for this someplace.
  4. https://community.marketo.com/MarketoArticle?id=kA050000000KypECAS
  5. check the Email Bounce reasons for email addresses at that domain. See what they are.
A
Anonymous
February 5, 2014
Here's a list of deliverability items that will help.

Marketo best practices include all of the following:
1. SPF - http://community.marketo.com/MarketoArticle?id=kA050000000KyrDCAS
2. DKIM - http://community.marketo.com/MarketoArticle?id=kA050000000KyrDCAS
3. Whitelist - http://community.marketo.com/MarketoArticle?id=kA050000000KypECAS
4. Branded Links - http://community.marketo.com/MarketoArticle?id=kA050000000L3QKCA0

Other Services that we offer:
1. Dedicated IP - http://community.marketo.com/MarketoArticle?id=kA050000000L6EGCA0
2. IBM Deliverability - https://community.marketo.com/MarketoArticle?id=kA050000000L3X1CAK

Some additional items to help improve deliverability and not be marked as a spammer:
1. Set communication limits: http://community.marketo.com/MarketoArticle?id=kA050000000LAoDCAW
2. Segment your leads and send in smaller batches: http://community.marketo.com/MarketoTutorial?id=kA250000000Kz0rCAC



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