Will Outlook link plug-in affect "Click" activity | Community
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Dan_Stevens_
Dan_Stevens_
Level 10
January 5, 2017
Question

Will Outlook link plug-in affect "Click" activity

  • January 5, 2017
  • 1 reply
  • 1017 views

Microsoft has a new add-on available in Office 365 to protect against malicious links in emails.  Our company has deployed this on everyone's Outlook client.  It essentially wraps all links in a "safelinks.protection.outlook.com" sub-domain.  Will this prevent Marketo emails from being tracked properly (opens/clicks) for companies that have deployed this?

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1 reply

Justin_Cooperm2
Justin_Cooperm2
Level 10
January 5, 2017

I haven't seen this implementation specifically, but this is very similar to software you've probably read about that does "bot clicking" or analysis of your email. The good solutions will covert all the links in the mailing to their own, but NOT actual visit the destination page until the user initiates the click. If it works that way, you're good. It will do it's analysis on click and then re-direct the user to the Marketo tracking link. If it is implemented poorly (as some are), it will visit all the links immediately when the email is received. That would cause your mails to appear as if everything was clicked (and also opened) to any senders.

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