Will dynamic content work for anonymous leads? | Community
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A
Anonymous
July 11, 2014
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Will dynamic content work for anonymous leads?

  • July 11, 2014
  • 4 replies
  • 1668 views
If I have a segmentation that uses inferred filters, will my dynamic content apply to anonymous leads that meet those inferred filters?
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Best answer by
Dynamic Content does not work for Anonymous leads.

4 replies

Josh_Hill13
Josh_Hill13
Level 10
July 11, 2014
In theory, yes. Marketo does collect a lot of data on the Anonymous lead, but won't display anything useful until it has an email address. So that lead could have all sorts of industry and geo data.

I would check the segmentation and dynamic content rules again though. It probably does display for Landing Pages. It's also possible they removed this because they want you to buy RTP.
Trish_Voskovitc
Trish_Voskovitc
Level 5
July 11, 2014
also we have found the inferred ccompany is often wrong as the system just sees the IP address of the person's service provider so that person might get content you meant for "technology companies" and they might work in a totally different industry.
A
Anonymous
July 11, 2014
Yeah, it looks like dynamic content does not work for anonymous leads on landing pages.
A
Anonymous
Accepted solution
July 15, 2014
Dynamic Content does not work for Anonymous leads.
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