Will a new lead in Salesforce automatically sync to Marketo as a new person if they were not existing in the Marketo database? | Community
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AshleighMo1
Level 4
July 15, 2024
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Will a new lead in Salesforce automatically sync to Marketo as a new person if they were not existing in the Marketo database?

  • July 15, 2024
  • 2 replies
  • 1644 views

Hi all! 

I understand that the sync between Marketo and Salesforce is bidirectional. I am trying to understand if a lead is created in SFDC, will that sync back to Marketo as a new person? (Assuming that record does not already exist in the Marketo database and that the program in Marketo is synced to SFDC Program) OR Will the lead fail/skip to sync over because that lead does not already exist in the Marketo Database?

 

Simply, if a lead does not exist in the Marketo Database but they do exist in Salesforce, will they be created as a new person in Marketo?

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Best answer by derelict_wombat

Yes

 

Assuming you don't have anything custom setup regarding the sync rules then yes that lead should sync over to Marketo as a new record. 

2 replies

derelict_wombat
derelict_wombatAccepted solution
Level 5
July 15, 2024

Yes

 

Assuming you don't have anything custom setup regarding the sync rules then yes that lead should sync over to Marketo as a new record. 

    A
    AshleighMo1Author
    Level 4
    July 15, 2024

    Thank you! 

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    July 15, 2024

    P.S. The SFDC API user used by Marketo must also be able to see the Contact. (Deliberate Sharing Rules in SFDC can prevent this.)

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