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A
Anonymous
January 25, 2012
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Wild Card for Filters

  • January 25, 2012
  • 22 replies
  • 7463 views
I believe the term is Wild Card, but being able to search @" ".gov would be beneficial. Whenever I use the "contains" portion for the email address filter in regard to .gov or .mil for our military clientele, it includes people like steve.milford or paul.governor. It would provide a much cleaner data set if this were a possibility.

    22 replies

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    A
    Anonymous
    April 23, 2014
    This is a pretty basic feature that other paltforms have available (i.e. Eloqua).  I'm surprised Marketo hasn't reevaluated their stance on this.

    Has anyone already gathered the C-level list it would take to build out?
    A
    Anonymous
    May 9, 2014
    This would be HUGE! I'm needing a wildcard for the "clicked link on web page" filter and all the work arounds I've found, that do work for some cases, such as title filters, won't work in the case I need.
    Amarjit_Hayer
    Amarjit_Hayer
    Level 2
    May 30, 2014
    I would like to use it for French characters in particular. Sometimes the word maybe entered with an accent, but sometimes with the plain English character. I am currently listing out all the variations, which means for each word, I could have up to 4 variations, since the male and female words differ by an extra e. E.g. French word for student.
    Amarjit
    A
    Anonymous
    November 19, 2014
    Love it!!
    A
    Anonymous
    January 19, 2015
    I wouldl like to be able to send all *.edu leads a "sales alert email" to the EDU BU owner.
    A
    Anonymous
    March 16, 2015
    Any updates on priority for this Marketo? This would definitely add sophistication to the smart tab functionality!
    A
    Anonymous
    May 19, 2015

    It seems like the easiest a less complex way for marketo to help with the .gov issue would be adding the filter ends with.

    because if field ends with .gov it wouldn't pull in "paul.governor"

    I have done similar things as Elliot Low for job title segmenting, but i found it much easier to use the segmentation capabilities and keep your advanced logic there.

    A
    Anonymous
    February 16, 2016

    Hi,

    This article (Marketo Magic: Wild Card for Filters | Rajesh Talele | LinkedIn ) on Linkedin shows how to implement 'wild card pattern matching' in Marketo.

    Hopefully, it can help

    Rajesh

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    May 2, 2016

    Also needed: wildcards in triggers.

    Eg: create a "program status changes" trigger that reacts only for programs that match certain patterns.

    Would be a workround to

    -Greg

    K
    kh-lschutte
    February 7, 2020
    No text available
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