Why is Opportunities Won Greater Than Opportunities Created? | Community
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A
Anonymous
March 28, 2018
Question

Why is Opportunities Won Greater Than Opportunities Created?

  • March 28, 2018
  • 2 replies
  • 2325 views

In our Program Opportunity Analysis report, we are seeing (MT) Opportunities Won having higher values than (MT) Opportunities Created. This seems contradictory.

What is the definition and calculation for these two metrics?

Here is what our report is showing:

​

Program
(MT) Opportunities Created(MT) Opportunities Won
A0.253.50
B1.0016.50
C47.7523.50
D4.002.00
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2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
March 28, 2018

Hi Tasha,

Look here: Understanding Attribution - Marketo Docs - Product Documentation

-Greg

A
Anonymous
March 28, 2018

Hi Gregorie,

I have studied that page but it isn't answering why (MT) Opportunities Won would be greater than (MT) Opportunities Created.

How could you win more opportunities than were created in the first place?

Thank you for your help!

- Tasha

Jessica_Kao3
Jessica_Kao3
Level 7
March 30, 2018

If this report is for the time frame of 2018 Q1, the number of opps created during these 3 months wouldn't be related to the # of opps closed won because those opportunities might have been created a year ago and just won now.  So it depends on what the filters that you have for that report.  Can you share those?

    A
    Anonymous
    April 2, 2018

    Hi Jessica,

    That is something I hadn't though of and is very insightful!

    Just checked my report and there are no filters on it. Is there anything else you can think of that would explain this discrepancy?

    Thank you!

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