Why is my landing page conversion higher than my related form submissions? | Community
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Sasha_Cabell1
Sasha_Cabell1
Level 2
October 11, 2019
Question

Why is my landing page conversion higher than my related form submissions?

  • October 11, 2019
  • 1 reply
  • 1853 views

Hi everyone, 

Quick question, any idea why my landing page performance report shows 135 conversions but my smartlist (built to pull form submissions on that landing page) only shows 124 records? I have the same time line set on both the report and smartlist. Are conversions not unique? Is that the difference? 

Thanks!

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1 reply

Tracey_Bartz1
Tracey_Bartz1
Level 4
October 11, 2019

Conversions in the landing page performance report is total, not unique. The smart list is showing you the number of people who took that action. The LP performance report is showing the number of times those people took that action. 

Sasha_Cabell1
Sasha_Cabell1Author
Level 2
October 11, 2019

That's what I thought but I couldn't find any documentation that confirmed it. Thank you for the quick response!

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