Why are my aborted emails reported as Soft bounces. Will this damage my sender reputation | Community
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Juhoyos
Juhoyos
Level 2
September 22, 2021
Solved

Why are my aborted emails reported as Soft bounces. Will this damage my sender reputation

  • September 22, 2021
  • 1 reply
  • 3132 views

Hi Marketo Users,

 

I recently aborted 2 emails.  Thankfully one was 99.8% stopped in time, the other got delivered to 26%. As I look at the email report, its showing that 74% of my database (149k) "Soft bounced" that aborted email.  I am concern these actions are affecting my sender's reputation. Are these aborted emails really soft bounces or does Marketo just flags them as such? 

 

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Best answer by SanfordWhiteman
It’s merely cosmetic in this case.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
September 22, 2021
It’s merely cosmetic in this case.
    Juhoyos
    JuhoyosAuthor
    Level 2
    September 23, 2021

    What do you mean by cosmetic?

    It won't have an impact on my sender reputation?

     

    All of these people went to Marketing suspended because of the 2 bounces. We have a rule that if they soft bounce twice in a month, they get suspended for a month. Would there be a risk if I manually remove them from the Marketing suspended? 

     

    I'm just trying to make sure that if we do force the send there won't be any risk of getting blacklisted 

     

    Thanks in advance for the help

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    September 23, 2021
    It won't have an impact on my sender reputation?

    Of course not, because you aren’t sending the emails!

     

     

    All of these people went to Marketing suspended because of the 2 bounces. We have a rule that if they soft bounce twice in a month, they get suspended for a month.

    That’s your rule, but it’s improperly implemented since it shouldn’t count all Soft Bounces against the limit (it also shouldn’t count Category-less Soft Bounces, which you’ll see if there’s any Velocity error). Any email that didn’t actually leave the Marketo premises shouldn’t count against your leads.

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