Who is right for Click email metrics? RCE or an Email Performance Report? | Community
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Nate_Oosterhous
Level 7
November 9, 2017
Question

Who is right for Click email metrics? RCE or an Email Performance Report?

  • November 9, 2017
  • 1 reply
  • 2385 views

Background:

I can't wrap my head around "unique clicks" in RCE being different that "clicked" metrics in an Email Performance report...

Question:

Who is right for click email metrics?  RCE or an Email Performance Report?

Are RCE click metrics (Unique Clicks, % Clicked, % Clicked to Open) different than Email Performance click metrics (Clicked, % Clicked, % Clicked to Open)??  If so how?

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
November 9, 2017

Yes.

This is well documented in the forums and on docs.marketo.com

EP report shows total clicks, not uniques.

RCE shows unique clicks - only first click

Email Insights shows other stuff.

they are all "right" for the criteria the report is built on.

N
Nate_OosterhousAuthor
Level 7
November 9, 2017

I looked them both up prior to posting this.  I am getting confused on why EP clicks (“Number of email recipients who clicked a link in the email.”) is different that RCE unique clicks (“Total emails with at least one clicked link”).  Isn’t that really the same thing?  Neither of those are counting a click more than once right?

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