Who are you using for email validation prior to form submit? | Community
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Nichole_Cunnin4
Nichole_Cunnin4
Level 3
October 28, 2015
Question

Who are you using for email validation prior to form submit?

  • October 28, 2015
  • 2 replies
  • 5725 views

Currently we test emails two ways:

~ We test emails prior to any list upload

~ We have email validation upon form submit

What I'd actually like to do is implement email validation prior to form submit i.e. it is verified real-time as they are filling out the form. I'd like for it to prompt them to enter a correct email address if it is invalid etc.

Who are you using for this? How have you found the quality to be? Pros/Cons?

We currently use StrikeIron (owned by Informatica) for email validation upon form submit. We use BriteVerify to validate our lists prior to upload (user interface is easier and results are similar)

Thanks!

Nichole

2 replies

Casey_Grimes2
Casey_Grimes2
Level 10
October 28, 2015

I believe this is the part where I unapologetically am a fangirl and endorse BriteVerify​ (if you're curious, here's a live example site.) Alternately, if you're looking for something a little more basic or are on a budget, I've successfully deployed mailcheck​ with Marketo forms to reduce invalid email capture due to user error.

Grégoire_Miche2
Grégoire_Miche2
Level 10
October 28, 2015

Hi Courtney,

a pity they apparently do not offer a real (API based) Marketo integration...

-Greg

Casey_Grimes2
Casey_Grimes2
Level 10
October 28, 2015

It's true that you need to do the custom API scripting to make it work with Forms 2.0 in particular (and it's obnoxious) but maybe if enough people nudge them (hint, hint, Marketo Nation!) they'd make the integration a little easier.

Edward_Unthank_
Edward_Unthank_
Level 7
October 29, 2015

We (Etumos) built one of these! Specifically meant to do this exact thing with Marketo Forms 2.0. I call it one of our microproducts.

Basically, it's some JS on a landing page with a form that watches for the email address input. Upon submit, it does a real-time MX lookup on the email address to tell if it's a valid email or not. If it isn't a valid email, pops up an error to the user in the same format of errors as you already styled with CSS. Then it's also available as a webhook in Marketo with some more features for the response, such as telling you if it's a free email account domain (e.g., @hotmail, @gmail, etc.) or otherwise.

You can play with demo version here: Demo: Real-Time Email Verification in Marketo

We usually roll it out in a more comprehensive package, but we're starting to experiment with selling it as a stand-alone. Feature requests welcome. : )

Cheers,

Edward Unthank | Founder, Etumos

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