Who absorbs the cost for SMS sent through Marketo? | Community
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March 21, 2014
Question

Who absorbs the cost for SMS sent through Marketo?

  • March 21, 2014
  • 1 reply
  • 907 views
When using the munchin code in a program-- does the prospect, Marketo, or the Marketo customer absorb the cost for the SMS message?
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1 reply

Josh_Hill13
Level 10
March 22, 2014

Leah,

Are you running this through Twilio?
 

marketo doesn't send the SMS itself, it uses a third party account that you own. So I assume you will be billed through that party. The target of the SMS may also end up paying for the text if their plan charges them.

Make sure you are using subs management for SMS.