Which metrics do you track to determine the health of your video marketing? | Community
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Jonah_Silberg
Jonah_Silberg
Level 2
December 3, 2015
Question

Which metrics do you track to determine the health of your video marketing?

  • December 3, 2015
  • 2 replies
  • 1492 views

Hey Marketo friends!

I'm wondering which metrics you track or reports you pull to determine whether your video marketing efforts are working. Specifically on your videos, and in trends. We had a question on our Wistia community here, which specifically mentioned Marketo. Would love to know your thoughts!

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
December 3, 2015

I'd check Vidyard.com's blog for ideas.

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Casey_Grimes2
Casey_Grimes2
Level 10
December 3, 2015

In terms of video metrics to track, plays/completions are obviously the ones that stand out, but after that it's going to depend on the type of video—an explainer video that's 3 minutes long is handled a little differently than a webinar recording. Generally with long videos I tend to timestamp important points that I want the person to watch (did they see this particular segment vs. the intro rambling?) and if someone played/paused multiple times. This helps determine what viewers actually want to watch—and what they don't—so you can alter your content plans accordingly.

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