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A
Anonymous
October 4, 2016
Question

Which deliverability tool do you prefer?

  • October 4, 2016
  • 4 replies
  • 6239 views

I'm currently evaluating Marketo's 250ok Deliverability tool, and Litmus' tool. Noticed a few things off the bat that would be nice to have in 250ok's tool, maybe there's a way to do it that I'm not familiar with, or if you are currently using Litmus, are there any strengths or weaknesses that it has?

  • Is there a way to track forwards without creating a new record? And with the ESP forward button?
    • Litmus does this via token, is there a way to do that within 250ok or Marketo?
  • Is there a way to show how long they viewed the email?
  • Is there a way to show the email clients at high level?
  • Can you track replies?
    • Is there a way in Marketo?
  • Can you track where it was opened?
    • If I noticed a lot of people where to open it from Japan, I'd like to invest in getting content translated
  • Strengths and weaknesses of each tool you noticed and work around
  • In-depth tutorial on 250ok tool?
    • Wondering what each report does, and if I need to copy/paste HTML into each design informant test. Is there an easier way? I thought 250ok would pickup emails already built in marketo instance. Am I missing something ?

Interested in hearing anyone who has used both, prefers one and not the other, and why.

What's your favorite all-in-one tool to test email deliverability, design, etc?

Thanks in advance!

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4 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
October 4, 2016

Hi Stephanie,

Sorry for the bad news, but most of what you are asking for here would need some logic to be run in the email client. This is not going to happen, for the reason that most of email client will never authorise a Javascript to run. Specifically not Outlook for instance. Another reason is that, anyway, most of email client will consider some info to be confidential and will not allow to share it with an external server.

Tracking replies is typically a challenge. It would take a specific feature on your messaging server (the one that will receive the reply).

All this is not specific to Marketo, though.

Now, knowing which email client is being used is an information you can get in Marketo. You can also add a "forward to a friend" link in an email that will pop up a short Marketo form and add a lead to your DB (Although usually, I have observed that addressees never click it).

-Greg

Josh_Hill13
Josh_Hill13
Level 10
October 4, 2016

Hi Stephanie,

I use the same config.

  • 250ok - good for inbox %, not good for much else since it uses Litmus anyway.
    • There is not good documentation. If you can't find it on their site or help, ask 250ok support for the PDF.
    • must add inbox / campaign seedlist to Marketo and make sure no one is using it since you get 15 campaigns/mo.
    • Email Designer is easiest to just copy paste HTML. Create a new Test and paste it in. There is no direct integration in spite of what the button leads you to believe.
  • Litmus
    • better support, better options for the Builder/Visualizer
    • Seedlist functions only work on live campaigns. Recommend you control that process.
    • Campaign analyzer will show you more about geo and device metrics in an easier fashion than Marketo.
    • Marketo Email Insights will show more Device data easily now.
    • cheaper and more tests than 250ok
    • You do not get inbox placement info.

As Greg mentioned, replies cannot be managed in any of the systems. You need a tool like siftrock to do this effectively.

A
Anonymous
October 11, 2016

Hi Josh,

Thanks for the reply! Is Siftrock similar to Omiture​ by Adobe or does it only measure replies?

Is there a way to show inbox placement without 250ok tool using smartlists or something similar in Marketo? Is there a way to see this using Litmus? 

Since I'm emailing on behalf of Agents, will tools like Siftrock be able to do this? At least the number of replies?

Dory_Viscoglio
Dory_Viscoglio
Level 10
October 4, 2016

Hey Stephanie, you might also want to take a look at ReturnPath. As Greg and Josh have confirmed, some of what you're looking for will be challenging to get to, but ReturnPath will be another vendor who will do similar functions. Depending on your send volume, it will be the same price as Marketo's 250ok offering.

    Josh_Hill13
    Josh_Hill13
    Level 10
    October 4, 2016

    Does ReturnPath do it all, or just some part of it? Seemed like it would be $20k and would mostly cover reputation issues.

    Carmi_Lopez-Jo1
    Adobe Employee
    Carmi_Lopez-Jo1Adobe Employee
    Adobe Employee
    October 25, 2016

    Stephanie, I have a few answers that may help.

    We've recently announced a broader partership with 250ok and we have new tools including Reputation Power Pack and Email Informant in addition to our Deliverability Power Pack.  We have a webinar you can view for more info:  A New Era of Email Deliverability: Tools of 250ok.

    • Is there a way to show how long they viewed the email?  Yes!
    • Is there a way to show the email clients at high level?  Yes!
    • Can you track where it was opened?  Yes
      • If I noticed a lot of people where to open it from Japan, I'd like to invest in getting content translated

    Also @josh-17 Hill:  Thanks for weighing in Josh!  Our relationship with 250ok leverages Email on Acid rather than Litmus as previous, just thought I'd share!

    Carmi López-Jones

    Senior Deliverability Consultant

    Marketo

    A
    Anonymous
    July 23, 2018

    Hi - I'm curious to know how this is determined:

    Can you track where it was opened?  Yes

    • If I noticed a lot of people where to open it from Japan, I'd like to invest in getting content translated

    In addition, in the powerpoint presentation it says we can see the following with the 250ok product, but I can't find:

    • Track opens and engagement by platform, device and mail client - where is this? How do we get a 250ok pixel? Is it different than the Marketo pixel?
    • Time spent reading is captured, filterable by device and platform - where is this?
    Carmi_Lopez-Jo1
    Adobe Employee
    Carmi_Lopez-Jo1Adobe Employee
    Adobe Employee
    August 20, 2018

    Apologies for the delayed reply. We offer three (3) solutions from 250ok:  Email Deliverability Power Pack, Reputation Power Pack and Analytics (aka Informant)

    All three of your questions are included in the "Analytics (aka Informant)" tool.

    • The data is available geographically by City/Region/Country, so you can see granularly where opens are happening.
    • Yes, it is a separate pixel from your standard Marketo pixel and is presented for you within the tool when you've subscribed.
    • Yes, it is filtered by numerous filters including:  dates first and last seen, mailstream, campaign, mailbox provider, platform, device, client, country, region, city, timezone, engagement time, engagement level (glanced, skimmed, read.)

    Happy to demo for you if you'd like.

    thanks

    Carmi

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