Question
Which date field captures the most recent activity
We do not have sales insight which may affect the answer? I need to know which date field is used by Marketo to capture the last lead activity such as form submission, click, web visit, etc.
I see a few different fields that could be the answer, and maybe the answer is more than one. Here are the tokenized examples I can see.
system.date
lead.updatedAt
lead.SFDC Updated Date
Thanks,
Jon