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June 8, 2016
Question

Where to find Funnel Stage Dates

  • June 8, 2016
  • 1 reply
  • 3826 views

I understand it is possible to find the number of leads, and number of days in each sales funnel stage, so in turn there should be a way to identify the start-date and end-date for each stage.  In particular, I am trying to find the date that the lead MQL'd.  Is this a Marketo systematic built-in date, or is this something we define somewhere, or is this actually a completely custom field?  We are trying to be able to report on each sales funnel stage, which from many of your marketing videos, looked like this was a definite possibility.  The question is, does this mean we have to create and define all of the parameters to make this happen, or do we merely need to define/populate Marketo fields?

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1 reply

Josh_Hill13
Level 10
June 9, 2016

This is all customized. You can most easily do this with RCM and RCE, however, there are ways to use custom fields and a lifecycle system.

Please see my slides from the 2015 Summit on Tale of Two Lifecycles.

June 9, 2016

Where do I find your slides “2015 Summit on Tale of Two Lifecycles”?

Thanks,

Nancy Rosenthal

Marketing Operations Manager

B2B Marketing

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