When using Bot Activity filter, does selecting "Filter Bot Activity" mean you lose data on bot clicks/opens? | Community
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44MattWolf44
Level 3
March 27, 2023
Solved

When using Bot Activity filter, does selecting "Filter Bot Activity" mean you lose data on bot clicks/opens?

  • March 27, 2023
  • 3 replies
  • 3449 views

Hey all! 

When enabling the Bot Activity filter, you have the option to either "Log Bot Activity" or "Filter Bot Activity".  "Log Bot Activity" keeps tabs on what clicks/opens are bot-generated, but still includes those clicks/opens in your results. "Filter Bot Activity" excludes those from your results.

 

My question is, when you choose "Filter Bot Activity" are you still able to see the bot activity using the Smart List filters "Opened Email > Is Bot Activity" and "Opened Email > Bot Activity Pattern"? Or is that data no longer stored?

 

Thank you!

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Best answer by Darshil_Shah1

When you choose the "Log Bot Activities" radio option, Marketo will log all the clicks and opens that it receives and mark the ones that it identifies as Bot activity with the "Is Bot Activity" parameter set to True (snapshot below):

However, if you select the other radio option, i.e., the "Filter Bot Activity", Marketo won't log the activities it identifies as bot activities in the instance, and you would not be able to reference the using "Is Bot Activity" = True constraint. You could still use the "Is Bot Activity" = True constraint in the filters/triggers and that would not cause the smart list to error out, but you would not see anyone getting qualified as Marketo won't log Bot activities in your subscription for the respective identification method from the time you check the Filter Bot Activities radio option. I hope this helps in clarifying your question.

 

3 replies

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
March 27, 2023

When you choose to filter the bot activities, Marketo won’t log the activities that it identifies as bot activities in your subscription in the first place for you to use “Is Bot Activity”. If you wish to use this constraint, you should choose “Log Bot Activity” to on so Marketo would log those activities with the Bot Activity  = True parameter which you could then reference as a constraint in the email open/click filters and triggers.

 

4
44MattWolf44Author
Level 3
March 28, 2023

Hi Darshil. Thank you, I understand that sliding the filter on or off will allow the data to be visible. My question is about the 2 options beneath the sliders. If I choose "Filter Bot Activity" instead of "Log Bot Activity", will I still be able to use a Smart List to see what bots clicked/opened the email? Thank you 🙂

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
March 28, 2023

When you choose the "Log Bot Activities" radio option, Marketo will log all the clicks and opens that it receives and mark the ones that it identifies as Bot activity with the "Is Bot Activity" parameter set to True (snapshot below):

However, if you select the other radio option, i.e., the "Filter Bot Activity", Marketo won't log the activities it identifies as bot activities in the instance, and you would not be able to reference the using "Is Bot Activity" = True constraint. You could still use the "Is Bot Activity" = True constraint in the filters/triggers and that would not cause the smart list to error out, but you would not see anyone getting qualified as Marketo won't log Bot activities in your subscription for the respective identification method from the time you check the Filter Bot Activities radio option. I hope this helps in clarifying your question.

 

C
Community Advisor and Adobe Champion
ChristianeRo1Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
March 27, 2023

Something to keep in mind when you're looking at Bot Activity Opens, in my experience, the filter (or the log) hasn't caught opens as a result of image prefetching. So, for example, opens that are likely the result of Mail Privacy Protection will still make it through with a bot activity label of "False." 

4
44MattWolf44Author
Level 3
April 4, 2023

That's good to know, thank you

Jo_Pitts1
Community Advisor
Jo_Pitts1Community Advisor
Community Advisor
March 29, 2023

@44mattwolf44 ,

it might be worth also looking over this

https://nation.marketo.com/t5/product-blogs/bot-detection-in-logging-mode-unexpectedly-impacts-open-rates/ba-p/331995

 

Cheers

Jo

4
44MattWolf44Author
Level 3
April 4, 2023

This is valuable info, thank you!

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