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May 20, 2015
Question

When is Inferred Info Captured

  • May 20, 2015
  • 3 replies
  • 2827 views

Hi Marketo Community,

Does anyone have a doc with concrete of when inferred info was captured?

I was always under the impression that inferred geographical information is captured when a lead fills out a form or clicks a link in the email.

For Example, I recently ran a campaign that said If a lead is in Nevada OR Inferred State is Nevada, send local offer.

After sending the campaign I wanted to compare the inferred information that was captured on leads who clicked links (that previously had no inferred geographic information), so i could compare it to the information that we already had. When i looked a leads that clicked links there isn't any inferred geographical information.

Any info would be appreciated!

-Ryan

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3 replies

May 21, 2015

Ryan Mohoric​ FYI. I moved this to Products and Support

May 21, 2015

Thanks Scott K. Wilder​!

Elliott_Lowe1
Level 7
May 21, 2015

I can't document this with absolute certainty, but I think the Anonymous IP address and Inferred location info are set when a lead (anonymous/know) is first created.  Subsequent web page visits may have a different IP address, but the Anonymous IP and Inferred location data are not updated.

May 21, 2015

A few month ago, I compared marketo inferred info with whois database via anonymous IP.

Unfortunately, Inferred info is older then whois database.