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Kathi_Gosche
Level 4
April 23, 2014
Question

When does a lead become a member of a program?

  • April 23, 2014
  • 3 replies
  • 1004 views
At what point does a lead become a member of an email program? Is it upon sending them the email through a campaign within the program? Or is it based off some other action?
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3 replies

April 23, 2014
Upon changing their program status:
https://community.marketo.com/MarketoArticle?id=kA050000000LAASCA4
Josh_Hill13
Level 10
April 23, 2014
A lead may also become a member if they fill out a local form.
Level 9
April 23, 2014
This may be helpful: https://community.marketo.com/MarketoTutorial?id=kA250000000KyssCAC