When do I need custom cookies for SEO tracking? | Community
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A
Anonymous
March 20, 2013
Solved

When do I need custom cookies for SEO tracking?

  • March 20, 2013
  • 2 replies
  • 763 views
If I'm not using PPC, do I need to do any of the advanced cookie changes to track SEO keywords?  Marketo has the field "Original Search Phrase" and this *seems* to track search keywords, whether the lead arrives on the homepage or on a landing page.  


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Steven are you referring to the technique described in the Capturing Search Engine and PPC info on Landing Pages help article?  It does seem redundant with the out of box capability recording the original referrer, search engine and search phrase.

2 replies

A
Anonymous
Accepted solution
March 20, 2013
Steven are you referring to the technique described in the Capturing Search Engine and PPC info on Landing Pages help article?  It does seem redundant with the out of box capability recording the original referrer, search engine and search phrase.
A
Anonymous
March 27, 2013
RIght.  Its not clear to me when this is necessary or superfluous.
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