Question
When creating a custom field in Marketo, how can I create a smart list to see the Null Values
Example: I create a custom field for prospects to opt into a particular topic content piece. The option are Yes, No. How do I create a smart List to see people who said No. When I create a Smart List with a filter xyz is false, it also puts in people who didn't take an action on the form, but I want to only see people who said No. How do I get that?