When a person does not qualify for an Engagement Program cast, let them skip this one and qualify for the next email instead of waiting for the next cast in the stream cadence | Community
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Dan_Stevens_
Dan_Stevens_
Level 10
June 28, 2017
New

When a person does not qualify for an Engagement Program cast, let them skip this one and qualify for the next email instead of waiting for the next cast in the stream cadence

  • June 28, 2017
  • 2 replies
  • 4258 views

Many of us use child/nested programs within Engagement Programs to further refine who receives what (e.g., if someone has already engaged with the content (outside of the engagement program), don't send it to them again as part of the EP) and to provide more granular reporting/attribution (at the individual program level vs. at the EP level).

Today, when a person doesn't qualify for an EP cast, they don't proceed to the next program in the stream.  Instead, they must wait for the next cast (1 week, 2 weeks, 1 month, etc.) before they receive anything.  I would like to see members of the EP continue down the stream - within the current cast - until they qualify for a program send, so that we're able to continue with a consistent cadence of content, rather than have large gaps that can occur today.

    2 replies

    A
    Anonymous
    July 6, 2017

    @Dan Stevens​this should not be the case. If someone has already received a piece of content in an engagement program, then they are supposed to move on to the next piece of content in the stream. I tried to reproduce this in my demo subscription, and each time I moved onto the next piece of content in the stream. If that is not happening for you, please open a support ticket.

    Dan_Stevens_
    Dan_Stevens_Author
    Level 10
    July 11, 2017

    Hi Frank Passantino - it's not whether or not someone has received the content already (aka, member of a program when using nest programs in a smart campaign), but rather if they don't qualify for a smart campaign in a nested program.  @Veronica Holmes states this perfectly in her comment in this thread: Engagement Program - Skipping Unused Smart Campaign?

      Olivia_Piper
      Olivia_Piper
      Level 3
      July 11, 2017

      @Dan Stevens​ I was looking into the same thing and Marketo have updated their documenation (not sure when this happened) Adding a Program to an Engagement Program Stream - Marketo Docs - Product Docs.​ It now says "If the engagement program calls a smart campaign within a program, people who do not meet the smart list criteria will not qualify for the smart campaign. They will move on to the next piece of content in the stream for the current cast.". So this verifies that they do not have to wait for the next cast to recieve the next piece of content within the nurture. We have also tested this and it does work. I hope this helps.

      K
      kh-lschutte
      February 6, 2020
      No text available
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