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January 12, 2016
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What will happen to the Anonymous Web Activity tab in Sales Insight?

  • January 12, 2016
  • 3 replies
  • 2832 views

RE: Marketo removing the “Is Anonymous” filter from Smart Lists?

How will this effec the Anonymous Web Activity tab in Sales Insight?

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Best answer by Grégoire_Miche2

Hi Lana,

With regards to MSI anonymous visitor tab, it should still work, as confirmed by PM (@Justin Cooperman​). See Christina's answer in this post: Re: Filters in Marketo Anonymous Visitor tab in Salesforce not working

-Greg

3 replies

January 12, 2016

Hi Lana,

Sales Insight only shows known leads as it is - I think the reason they call it "anonymous" web activity is because the lead doesn't necessarily realize they're being tracked; it does not currently show anonymous leads, and it will still show the web activity of known leads.


Grant

Level 4
February 8, 2016

If I got this right, considering that campaigns using web activity as a trigger will now, for anonymous leads, be executed at the moment of the lead becoming known; It sounds to me like you gained the ability to get the recent web activity (within 90 days pruning period) as part of Interesting moments for anonymous leads - which was not possible before.

Josh_Hill13
Level 10
January 12, 2016
Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
February 8, 2016

Hi Lana,

With regards to MSI anonymous visitor tab, it should still work, as confirmed by PM (@Justin Cooperman​). See Christina's answer in this post: Re: Filters in Marketo Anonymous Visitor tab in Salesforce not working

-Greg