What trigger to use to activate stream? | Community
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A
Anonymous
October 16, 2014
Question

What trigger to use to activate stream?

  • October 16, 2014
  • 2 replies
  • 895 views

Hi guys,

We are using a smart campaign to add leads onto an engagement program stream. Do I need any transition rules within the stream to pull the leads into the stream?

It says I need a trigger to activate the stream.

Thanks,

Mieke

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2 replies

A
Anonymous
October 16, 2014
You need a trigger in a transition rule to pull leads from one stream and add them to another. The idea is that the trigger listens for some lead behaviour to pull the lead  form another stream into that stream.

To add leads from outside the program into the engagment program or to batch move leads from one stream to another, you can use a batch campaign :
https://community.marketo.com/MarketoArticle?id=kA050000000LAZwCAO
Josh_Hill13
Josh_Hill13
Level 10
October 16, 2014
Remember to always think of nurturing with the concepts of Entry and Exit conditions. Each condition needs a smart campaign that is outside of the Transition Rules...these can be a one time or recurring batch or a triggered campaign. But you do need to kickstart it before the Stream's Transition rules take over.
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