What to consider with early stage non-responders...marketing suspend or delete? | Community
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Nate_Oosterhous
Level 7
January 26, 2017
Question

What to consider with early stage non-responders...marketing suspend or delete?

  • January 26, 2017
  • 2 replies
  • 1677 views

Hello All,

Background:

I am looking for some advice and opinions on what to consider with early stage non-responders.  If you are not near your database limit should you just suspend them or should you delete them from your database.  If they were list purchases I would for sure delete but some are older leads from tradeshows and that sort.  Just trying to weigh my options.

Question:

What to consider with early stage non-responders...marketing suspend or delete?

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2 replies

Lauren_Beth
Lauren_Beth
Level 5
January 26, 2017

Hi Nate - If we are not near our limits, we suspend after a certain amount of non-opened emails.  We have deleted non-responders when we were close or over our database limit and used a time frame of I believe 120 days of no activity. 

Josh_Hill13
Josh_Hill13
Level 10
January 27, 2017

There are several threads related to this.

Inactive leads that aren't customers should be removed and backed up someplace else. Your criteria is up to you. I usually do 6 to 12 months or target bad emails first. Also look at the Stage with Sales because you don't want to delete leads in process.

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