What's the difference between 'Visit Web Page' and 'Clicked Through' | Adobe Higher Education
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A
Anonymous
December 2, 2016
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What's the difference between 'Visit Web Page' and 'Clicked Through'

  • December 2, 2016
  • 2 svar
  • 3730 visningar

Having exported result tracking, there is a "Visit Web Page" and a "Clicked Through" activity type.

What is the difference between these values?

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2 svar

Devraj_Grewal
Devraj_Grewal
Level 10
December 2, 2016

Clicked through simply means the lead clicked a link in an email and that link could have directed them to your website, a landing page, or some other external page.

Visited Web page means the lead actually landed on a Web page with your munchkin code on it. The lead didn't have to necessarily click a link in an email to land on your Web page.

Sara_Greaves
Sara_Greaves
Level 4
December 5, 2016

Hi Laurence,

Devraj's definitions should help you to interpret your results. Are you using the web page activity and email performance reports? You can find more information about the report types in the product docs. I like the chart here for a quick reference: Report Types - Marketo Docs - Product Docs

    A
    Anonymous
    October 3, 2018

    Question: Visits Web Page - does this web page link have to be hosted on Marketo? Or it can be any web page ...even our website page?

    Thanks

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    October 3, 2018

    Any page that's running Munchkin.

    Please open a new thread if you have more questions. This thread is 2 years old.

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