What's the difference between email link performance and email performance? | Community
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rachel2-2
Level 8
September 24, 2015
Question

What's the difference between email link performance and email performance?

  • September 24, 2015
  • 1 reply
  • 3125 views

I have two reports: one for email link performance and one for email performance. They're both setup with the same sent date range. On the individual level, the numbers I have for "Clicked Email" in my email performance report is different than the number I have for "People" on my email link performance report. What's the difference between these two numbers? Which one tells me the number of individuals who clicked links in my email?

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1 reply

Kenny_Elkington
Adobe Employee
Kenny_ElkingtonAdobe Employee
Adobe Employee
September 24, 2015

In Email Performance, Clicked is the number of leads who have clicked at least one link in the email.  Email link performance breaks out the performance for individual links.

R
rachel2-2Author
Level 8
September 24, 2015

Thanks Kenny. Shouldn't the total number of people in the email link performance report match the number in the clicked column of the email performance report?

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
September 24, 2015

Hi Rachel,

One is looking at the number of unique leads that clicked a link, and one is looking at the number of times a link was clicked.  One lead could click a link 10 times, and one column would show 1 while the other showed 10.

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