What report is the TOFU Lead Analysis report? | Adobe Higher Education
Skip to main content
A
Anonymous
January 12, 2015
質問

What report is the TOFU Lead Analysis report?

  • January 12, 2015
  • 1 の返信
  • 812 ビュー
I was reading through the 8 essential reports guide by Marketo, http://www.marketo.com/_assets/uploads/The-Essential-8-Top-Reports-that-Every-Marketer-Needs.pdf?20140808160721

And I was wondering what is the reports name in Marketo, they call it TOFU Lead Analysis in the document, but I don't see that name in Marketo. Also some of the other ones such as Program Channel Performance and MOFU Opportunity Analysis.
このトピックへの返信は締め切られました。

1 の返信

Josh_Hill13
Josh_Hill13
Level 10
January 12, 2015
The names are very different and the link you reference is not content that directly references the product.

You can try Lead Performance Report to get a breakdown of leads by status or Stage (or anything else). That should help you create a report by TOFU or MOFU. If you add Opp columns, you can see some info on Opps, but I would be cautious about interpreting it.

the other two are probably RCE reports that you can build if you have access to RCE/RCA.
契約条件Accessibility statement

Loading footer...