What is your preferred method for forms? | Community
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A
Anonymous
September 25, 2017
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What is your preferred method for forms?

  • September 25, 2017
  • 2 replies
  • 3918 views

We have a discussion going at work and I'm curious what others think.

These are the options I know that exist at this time:

  • Marketo landing pages living in the larger website. This entails having all the links on the website go to Marketo landing pages. These can either have the same form or have their own form in the program.
  • Marketo embedded forms for the CMS. This would mean that every asset on the website has its own form.
  • Marketo blind form. Allows you to pass the information from the CMS form into Marketo and have it still show as a form submission. Can have just one form for many CMS pages.
  • Marketo API with the CMS. The CMS passes the form information directly into the activity log.

Which method do you use? How does it affect your lead scoring and nurture programs? What do you do to make it scalable for your team?

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    Best answer by SanfordWhiteman

    Add the asset URL as a hidden field, or add it directly to the form's onSuccess. I don't know why anyone would not mention these common options to you.

    2 replies

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    September 25, 2017

    Why would "Marketo embedded forms for the CMS" mean one form per asset? That sounds like an assumption that's getting ahead of your call for recommendations.

    Also the 4th bullet is not an option for a professional site, so it's difficult to weigh the pros and cons with that in the mix.

    A
    Anonymous
    September 25, 2017

    That's one of the options that has been given to me. Do you know of a way to use one embedded form for multiple assets? How do you deliver the correct asset?

    SanfordWhiteman
    SanfordWhitemanAccepted solution
    Level 10
    September 25, 2017

    Add the asset URL as a hidden field, or add it directly to the form's onSuccess. I don't know why anyone would not mention these common options to you.

    A
    Anonymous
    September 25, 2017

    Thank you! That's a great option

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