What is the usage of "Campaign is Requested" trigger action? | Community
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A
anandraj
Level 3
April 19, 2016
Question

What is the usage of "Campaign is Requested" trigger action?

  • April 19, 2016
  • 2 replies
  • 6003 views

Hello,

May I know what is the usage of "Campaign is Requested" trigger action in Smart List.

I could see, it have the following source values to choose

1. Marketo Flow Action

2. Sales Insight

3. Web Service API

Thought it is just a flow step which push the leads into another campaign but doesn't find an option to choose targeted campaign. Please help.

Thanks.

-Anand

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2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
April 19, 2016

Hi Anand,

Once you have set the trigger, the smart campaign in which the trigger is will be "callable" from other places, either from another smart campaign (chooce "marketo flow action"), from MSI (choose "MSI") or from an API call. You will also need to activate the smart campaign to make it work.

If you want to call this callable smart campaign from another one, go to the other one and add a "request campaign" flow step in the flow. Then you will have to choose one the activated campaigns  with a "campaign is requested" trigger, as here:

-Greg

    A
    anandrajAuthor
    Level 3
    April 19, 2016

    Hi Gregoire,

    Thanks for your information.

    May I ask you in what scenario I might need this? Couldn't understand how it works.

    -Anand

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    April 19, 2016

    2 scenarios from the top of my mind:

    Scenario 1: you have an ongoing triggered campaign and you would like to replay it for the whole or part or you database, on a regular basis. Instead of duplicating it, you just add this trigger to it. Then you create a batch campaign which sole flow step will be to call the trigger one. Advantage: if you want to modify the trigger campaign flow, you do not have to care about the batch one (which would not be the case if you had duplicated the trigger into a batch). We do this when we want to recompute a demographic score after changing the rules for instance.

    Scenario 2: you want to to drive leads to 2 different drip campaigns based on a criteria, after a common first drip campaign. your drip 2.A and 2.B are created with this trigger. in the drip 1.A, you add a "request campaign" flow step with a choice. If XXX request 2.A, default: request 2.B

    -Greg

      Grégoire_Miche2
      Grégoire_Miche2
      Level 10
      December 9, 2016

      Another example of where is can be useful is when you want to send the same batch to 2 leads that have a the same emails. A send email in a flow step in a batch campaign will deduplicates on email address and, in 2 leads happen to have the same email address, only the lead with the lowest ID will get  the email.

      But if you add the send email to a triggered campaign with the "campaign is requested" trigger and you call it from the batch, both leads will get the email.

      -Greg

        Michaela_Iery3
        Adobe Employee
        Michaela_Iery3Adobe Employee
        Adobe Employee
        December 9, 2016

        Tricky - I like it!

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