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Nate_Oosterhous
Level 7
November 11, 2016
Question

What is the most ideal naming structure?

  • November 11, 2016
  • 2 replies
  • 3478 views

Hi All!

Background:

We want to be able to get EVERYTHING we can out of Marketo. 

Question:

What is the most ideal naming structure for your Folders, Programs, Assets, etc to get everything you want out of Marketo especially reporting?  I have seen multiple people claim their structure is a best practice.  What is THE best practice?

Thanks ahead of time!

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2 replies

Devraj_Grewal
Devraj_Grewal
Level 10
November 11, 2016

Here is great documentation on best practices from Jeff Coveney: Bring Order to Marketo with Naming Conventions.

For programs it is recommended to use this format:

[Abbreviated Program Type]-[4-digit Year]-[2-digit Month]-[2-digit date]-[Program Description]-[Location or Content Type]

Ex:

WB-2015-10-15-The-ABCs-of-Marketing
A webinar in October on The ABCs of Marketing

Josh_Hill13
Josh_Hill13
Level 10
November 11, 2016

There are lots of options, whatever works for you.

https://www.marketingrockstarguides.com/naming-and-organization-in-marketo-310/

but you do have to ENFORCE it and document it. I do something similar to Devraj, but more expandable:

Dept Code - Country Code - Channel Code - YYYY-MM-DD-Something about this.

LG-US-EB-2016-10-11-Big Promo webinar

and then have naming for Folders, Program Sub Folders, Child assets, etc... Usually I do the order in which the asset will be used.

Never have Child Assets with long names as it is not necessary and redundant like

Email Invitation. Email Invitation

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