What is the Lead Count in Web Activity For? | Community
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A
Anonymous
July 16, 2013
Question

What is the Lead Count in Web Activity For?

  • July 16, 2013
  • 3 replies
  • 1379 views
In the Company Web Activity Report, there is a column for leads. What does this mean? I dont see any with a 0 which is strange since that would imply every single company that visits our site has at least 1 person in our database. Can someone explain where this # comes from in the Leads column? Thanks!
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3 replies

A
Anonymous
July 16, 2013
It's the number of known or anonymous leads that visited the web page during the measurement period.
A
Anonymous
July 17, 2013
Yes, technically, an anonymous lead is still a lead.  The number should give you insight into how many unique devices from the IP are viewing your website
A
Anonymous
July 17, 2013
They may not all be unique devices if someone clears their Marketo cookie for your domain and revisits your site, they will appear as a separate anonymous lead visit.
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