What is the difference between Sourced Via and Lead Source? | Community
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Anonymous
August 11, 2017
Question

What is the difference between Sourced Via and Lead Source?

  • August 11, 2017
  • 1 reply
  • 1666 views

I'm trying to attribute new leads generated, to a particular activity - social media/calling by a pre-sales person/any event-campaign etc, irrespective of the campaign performance.

I was assuming Lead Source to be the best possible value to attribute to the new leads generated. But then, I'm slightly confused now as Sourced Via tells almost the same stuff?

Please help.

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1 reply

Jim_Thao7
Jim_Thao7
Level 8
August 11, 2017

Sourced Via seems like it would be a custom field created by your team (for whatever purpose) whereas Source is a default field created by Marketo for every instance. 

Either way, I don't believe it matters too much.  Use which one best serves your need or has the best and most usable data in it.

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