what is the difference between 'open email' and 'click email' | Community
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A
Anonymous
January 9, 2015
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what is the difference between 'open email' and 'click email'

  • January 9, 2015
  • 2 replies
  • 2135 views
I have looked for an explanation in support, but cannot find one.  I presume 'click email' means clicking on a link in an email, but it's possible that an email has no embedded links. 

Thanks in advance for any help you can provide.

 
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Best answer by Tara_Petre

HI Carolyn, 

This is correct.  Clicked email indicates the lead clicked a link in an email while open means the lead only opened.  A click may occur without an open if the lead does not download the images when they open the email.
 

Tara

2 replies

Tara_Petre
Tara_PetreAccepted solution
Level 4
January 9, 2015

HI Carolyn, 

This is correct.  Clicked email indicates the lead clicked a link in an email while open means the lead only opened.  A click may occur without an open if the lead does not download the images when they open the email.
 

Tara

    A
    Anonymous
    January 9, 2015
    Thank you, Tara!  Especially helpful to understand the nuance around a click without an open.
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