What is the difference between anonymous leads and known leads? | Community
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Anonymous
September 15, 2015
Question

What is the difference between anonymous leads and known leads?

  • September 15, 2015
  • 2 replies
  • 1192 views

Hi there,

I am new to Marketo and trying to find out how many leads we have in our database. On the "Lead Database" landing page, it shows these two different numbers: 10993 known leads and 23576 anonymous leads. I would think we have 34569 total leads then, but what are the anonymous ones?

Thanks!

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2 replies

Jenn_DiMaria2
Jenn_DiMaria2
Level 10
September 15, 2015

There's loads of detail about this here in the Product Docs

Josh_Hill13
Josh_Hill13
Level 10
September 15, 2015

Anonymous = leads with a cookie and no email address

Known = email address (although in some cases you could add leads manually without an email address, but that's BAD).

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