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November 15, 2013
Question

What is the difference between a smart list and a smart campaign that creates a list?

  • November 15, 2013
  • 2 replies
  • 777 views
I created both a smart list, and a smart campaign that creates a list, both with exactly the same filters. However, the smart campaign gave me a much smaller group than the smart list. The smart list included members that it shouldn't. How come? Many thanks in advance!
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2 replies

November 15, 2013
The smart campaign de-duplicates email addresses, skips marketing suspended and unsubscribes.
 
A smart campaign referencing a smart list often has less marketable leads.
 
The reference to "The smart list included members that it shouldn't." may arise from its own filters.

I can review that for you. The only information required would be instance name, campaign and smart list.
Please open a support case if those details need to be kept private.
November 15, 2013
I'll open a support case. Thanks!