What is the best way to track leads resulting from PR activity without using UTM tags? | Community
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Anonymous
November 24, 2015
Question

What is the best way to track leads resulting from PR activity without using UTM tags?

  • November 24, 2015
  • 1 reply
  • 1045 views

We have a lot of activity in the press around BetterWorks, what's the best way to track it without handing out personalized URLs to all the reporters? The reason that doesn't work, is because they often pull links themselves into the article.

Is Original Referrer the way to go?

Thanks.

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
November 25, 2015

If you have zero control over the URL, obvs. the only thing you have is the referrer.

Just hope hard that everyone uses the form of your URL (they probably won't, though).

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