What is the best way to measure email conversions? | Community
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A
Anonymous
October 3, 2014
Question

What is the best way to measure email conversions?

  • October 3, 2014
  • 2 replies
  • 843 views
I want to report on email nurturing programs in Marketo. For example, I want to be able to measure the nurture emails for a webinar campaign we recently had. Is there a way to measure to see how many people registered through the email campaign, and not other forms of advertising? 
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2 replies

Josh_Hill13
Josh_Hill13
Level 10
October 3, 2014
sure, you'll need to capture lead source and offer. see my post on this.
http://perkuto.com/blog/marketing-automation/marketing-attribution-model-for-marketing-automation

use url parameters.
A
Anonymous
October 16, 2014
This was helpful, but I still don't know HOW to do it. I see you ended your post with: "In upcoming posts, we will discuss just how to do this using Marketo and SFDC with, and without, Revenue Cycle Explorer." has this happened yet??
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