What is the best way to manage unsubscribes for multiple brands? | Community
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June 30, 2015
Question

What is the best way to manage unsubscribes for multiple brands?

  • June 30, 2015
  • 1 reply
  • 1697 views

I would like to listen to your thoughts about how to manage your unsubscribe strategy if you are using one Marketo instance for multiple brands?

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1 reply

Josh_Hill13
Level 10
June 30, 2015

I believe there are other threads on this from the old community...hopefully they are still there.

  • Does each brand have separate communication types?
  • Are you using Workspaces/LPs?
  • How is it currently setup?
  • Is it ok for a lead to be served by multiple brands?
July 1, 2015

Hi Josh,

Yes, they have separate communication types

They are not using workspaces

It is brand new set up

It is okay for the lead (we are worried about duplicates)

Thanks for your help.

Karina

June 27, 2018

Hi Karina,

Were you able to find a solution for this? We use one Marketo instance to manage multiple customer - no separate workspaces. We want to be able to have branded unsubscribe links and LPs for each. Anything you can share will be greatly appreciated.

Thanks!