What is the back-end product that triggers off of Marketo's own forms? | Community
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A
Anonymous
March 26, 2013
Question

What is the back-end product that triggers off of Marketo's own forms?

  • March 26, 2013
  • 3 replies
  • 954 views
Hi-
I just filled out the form to download the 50 Tried and True Social Insights ebook. The form was autopopulated, as expected, but when I clicked Submit a little pop up came up asking me to confirm my company name/address (from the database). I thought this was pretty cool because it will keep company info consistent in the database regardless of how the individual completes the form. Is this a ReachForce SmartForm or some other vendor's product? Is anyone else using this on their forms? Here's the link to the landing page/form:

http://pages2.marketo.com/50-social-insights-marketingprofshotline-mar2013.html

Thanks,
Alisa
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3 replies

A
Anonymous
March 26, 2013
They are using ReachForce.
A
Anonymous
March 26, 2013
Thanks Elliott. I'd love to hear from other Community Users who use the ReachForce forms. Is it worthwhile?
A
Anonymous
May 16, 2013
Just updating this thread with our new Case Study findings on the value of ReachForce SmartForms.

http://www.reachforce.com/solutions/case-studies/landing-page-optimization-1-million-new-revenue-case-study-smart-forms/
LeadMD found its persona-based nurture tracks were moving net new leads to revenue opportunity 300% faster than standardized demand generation leads – so they needed to design a strategy to put more leads on the persona path faster. With ReachForce SmartForms, LeadMD was able to cut 6 months of the time required to put prospects on this accelerated nurture, increase program ROI 37%, landing page conversions 26% and projects an additional $1 million in revenue due to SmartForms web form data enrichment.

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