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Mikes_Jones
Mikes_Jones
Level 7
May 29, 2015
Question

What is "Priority" and What is the Max Value?

  • May 29, 2015
  • 2 replies
  • 3120 views

I understand what Lead Score, Relative Score and Urgency Value are.

However, I can't find any documentation of what "Priority" is or what the range for this is? I see quite a few leads in our database have a priority of "140", but no idea what that actually means.

Thanks!

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2 replies

Justin_Norris1
Justin_Norris1
Level 10
May 29, 2015

@Malik Zafar​ Priority, along with Urgency and Relative Score, are fields that drive Marketo Sales Insight.

Relative Score = Stars

Urgency = Flames

Priority = Combination of the two

Priority, Urgency, Relative Score, and Best Bets - Marketo Docs - Product Docs

I generally don't look at these raw scores because they are system scores based on your lead scoring fields that power the MSI interface.

Mikes_Jones
Mikes_JonesAuthor
Level 7
May 29, 2015

Correct - combination of two, but still not too helpful. The max value for Relative Score and Urgency are 3, so how does Priority end up being calculated as 140? @Justin Norris​

Justin_Norris1
Justin_Norris1
Level 10
May 29, 2015

No idea. Since priority is meant to rank leads by who is the "best bet" I suspect they take a combo of the two and scale them in some way.

What are you looking to do with this score field, out of curiosity?

A
Anonymous
August 25, 2016

I would also like to know about the above, has anyone used Priority score effectively? I see a lot of leads with a same priority score of 150. And this beats the purpose of the field...

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