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A
Anonymous
January 29, 2015
Question

What is "Original Search Engine" field mean?

  • January 29, 2015
  • 2 replies
  • 1585 views
Hello all.

I'm struggling to find a clear definition of what the "Original Search Engine" field means and if its populated with "Google" but the Original Referrer field is showing another URL what this means?

Thanks.
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    2 replies

    Josh_Hill13
    Josh_Hill13
    Level 10
    January 29, 2015
    Original Search Engine is populated the first time Marketo sees if the lead came in via a known search engine. It might be that the lead came in from Google once, then a Referrer URL, or that those were different when the lead was created.
    A
    Anonymous
    January 29, 2015
    Original Search Engine and Original Referrer are separate and distinct events in Marketo.  

    Original Search Engine is essentially SEO/organic search activity that happened the step before a conversion.

    Original Referrer is obtained from a visitor's browser, essentially looking at the value of the page that was visited before visting the conversion page.  

    It is a bit confusing because Original Referrer can be the same value as Original Search Engine, but they don't have to match.  For example, if a lead got to your site via social channel or another 3rd party site, Original Referrer would be set, but not Original Search Engine.
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