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Anonymous
September 25, 2014
Question

What have others been doing for CASL?

  • September 25, 2014
  • 1 reply
  • 799 views
Hi there,

We are wondering other folks have been doing for CASL? We have set up our own campaign to get folks to opt-in, but are curious as to what others are doing?
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1 reply

Josh_Hill13
Josh_Hill13
Level 10
September 25, 2014
Yep, There's a ton of content out there on this process. And quite a few threads here from May-June.
  1. Segment out Canadian leads
  2. determine who has implicit/explicit consent
  3. ask list to opt in
  4. if they don't, set to unsubscribed
  5. make sure there's a way to log the date and IP of the change (Marketo does do this, but you may want something clearer in the system).
Since this is after July 1, I think you need to opt out all your non permissioned Canadian leads at this stage.
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