What happens when you're over the communication limit? | Community
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Dinah_Pu
Level 2
July 30, 2013
Question

What happens when you're over the communication limit?

  • July 30, 2013
  • 11 replies
  • 7280 views
With the new engagement engine, our organization is taking the opportunity to re-examine our communication plans, but while we work on this, we would like to implement the communication limits asap. I understand how going over the communication limits would work in the engagement engine, but what happens in the event that the campaign is not part of the engagement engine?

Is the email in a suspended, limbo "wait step" until the lead clears the limit or does the lead just not get the email? When is the lead considered to have "flowed through" the campaign? The July release notes say "set a[n]...email limit and the system will do the rest," but what does that actually mean?

Also, for the weekly limit, is the "7 day" count based per week (S-S) or on a rolling basis (today is Tuesday so it counts emails from last Wednesday to today)?

And then to confirm, even if you "opt-out" an email from the communication limits, the email sent will still be counted toward the communication limit, correct?

Thanks for your help!

11 replies

July 30, 2013
If a lead has reached their daily/7 day communication limit, the system will not send the email.  There is no "retry" or "limbo" state.  The user will have to determine if they wish to resend the email at a later time.   When a lead misses a piece of content in the engagement streams, the system will try to resend it during the next cast.

7 day is a rolling 7 days while the daily is midnight to midnight.

if you opt out, we will still count that the lead received an email, we just don't prevent the email from being sent.
Amanda_Thomas6
Level 8
July 6, 2017

Hi Cheryl Chavez​,

So, operational emails count towards the email communication limits? I'm trying to confirm...

Our limits are set at 3 per 7 days.Group A hasn't received an email in 8 days. We send Group A an operational email today, tomorrow, and the day after. Will they have then met their communication limit?

July 31, 2013
Hey Cheryl, what about Sales Insight emails?
August 5, 2013

Hi Cheryl - Does the Communication Limits only apply to emails (i.e.: those sent by the Send Email flow step) or also to emails sent through the Send Alert flow step?

August 5, 2013
Communication limits do not apply to to people who are sent an alert.  
August 6, 2013
Did anyone find out if Sales Insight Emails count toward the communication limits?
August 6, 2013
Sales Insight emails do not count towards the limit.
August 7, 2013
What if I am working on an email creation and want to send test emails to myself (multiple times a day)?
Currently I am getting over the communication limit and so can not get test email delivered to me.
Is there a way to override 'communication limit' for some 'designated' test contacts?

I know I can test emails by using 'test the email' functionality. But I want to test the live email with merging of dynamic information.


August 7, 2013
Marketo is working on a fix for that.  Soon sending an email using the single flow action will not count towards the communication limits.  Details are in this community disucssion:  http://community.marketo.com/MarketoDiscussionDetail?id=90650000000PeNFAA0.  Once this fix is in, you will be able to send an email to yourself as many times as you want.
August 8, 2013
Hi Everyone,

A quick update...the patch is still in the queue but I have commitment that it is going out tonight.  Thanks for your patience.

Cheryl
September 21, 2015

Note regarding Sales Insights emails: if the email includes the unsubscribe footer Marketo will respect communication limits.

Gerard_Donnell4
Level 9
February 13, 2017

Is this confirmed or documented anywhere?

Thanks,

Gerard